I've said this often, but here goes again: progressives do not understand conservatives. And this gives a huge advantage to conservatives.
MTG is extremely smart. Much moreso than most Republicans.
Lastly, I don't think anyone "loves" Trump. I mean, maybe a few people do. But the affection toward him is either self-promotion, or fear or retribution. I don't see a lot of love there, except from maybe his children.