I come from a very (social) conservative family, and the Democrats / Liberals are absolutely clueless about what drives Republican voters.

First, Racism is about 2% of the Republicans' success. It's not nothing, and it's not a coincidence that few if any on the GOP side ever speak out against Neo Nazis, etc. But except for certain pockets like western Pennsylvania, Idaho, and the Florida panhandle, most of the country, such as Virginia, GOP support has almost nothing to do with whiteness. Tim Scott is very popular in South Carolina, for crying out loud. Interracial dating is almost more common than not among younger GOP voters in Georgia and Texas.

Second, stop pushing back against “hard work = success", "family values," and all other public messages broadcast by Republicans during the 1990s. Focusing resistance on GOP mantras from 10-30 years ago is like somebody preparing to play the New England Patriots now and focusing the strategy on decrying Deflategate.

Third. Republicans want to win. Pure and simple. What worked in the 1990s vs. Bill Clinton, morality and character, would not work in the 2010s vs Barack Obama. What Mitch McConnell said in 2016, when blocking any nominee from Barack Obama to the Supreme Court, did not matter in 2020, when Mitch McConnell had an opportunity to rush through a new nominee from Donald Trump.

Democrats and liberals have a terrible tendency to whine and cry “no fair!” as if that is going to change things, or somehow win people over to the Left cause. But anybody not already enmeshed into the Democratic pigpen will only look at the scoreboard:

Mitch McConnell 2, The Left 0. That’s all that matters.

Democrats somehow continue to self-soothe themselves in Republican voters care about Republican hypocrisy. Republican voters don’t.

Republican voters care about Republican priorities. #1 is controlling the border with Mexico. Catch-and-release-in-USA just evokes images of zombie hoards slowly walking in, unchecked, to illegally live in and leech from America. Every person I know who immigrated to the USA legally, feels strongly about this. And the Democrats are pretending this issue doesn’t exist.

Trump was perceived as a successful businessman. Trump was the first Republican leader to FIGHT for Republican priorities, in decades. Democrats ran the unstable-failed businessman-egomaniac propaganda campaign from 2016 through 2022, and not one credible smoking gun has ever emerged after all of the headlines, investigations, and now grand juries.

Democrats today look like a radical, ivory tower elite, out of touch with voters’ interests. This is an easy story to sell. And at least Republicans come across as drama-free and well-organized. These things tend to matter in November.

I am not a Republican, but I know how Republicans think. Most Democrats do not bother with trying to understand how Republicans think. And the 2022-2024 massive shift to the right will be a well deserved rebuke to a political party that has made its bed out of complacency and laziness.